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BY THE NUMBERS: BIG IMPACT, BOLD STATS
Curious what sets this program apart? From job placements to cutting-edge research, these fast facts tell a powerful story. See the numbers behind the experience – and why they matter for your future.
12
Student-Faculty Ratio
5
Global Locations for Study Abroad
12,000
Avg. Salary Increase
12
Months to Graduation
30
Credit Hours
35,000+
Alumni Worldwide
2
Program Options, On Campus or Online
REAL STUDENTS. REAL STORIES.
Watch how our grads are using their degrees to lead and innovate.
A glimpse at the finish line and a reminder of why it will all be worth it.
What if you’re more ready than you think?
Supportive, flexible, and made for where you are now.
EXPLORE YOUR DEGREE PATH
Choose your path and move with purpose. Whether you’re taking the thesis track, going professional, or doubling down with a Dual M.A./MBA, each route is clearly mapped to get you where you want to go.
Mass Communication
Mass Communication
The 30-hour M.A. in Mass Communication offers thesis and professional tracks, preparing students for media careers or Ph.D. study. The thesis emphasizes research, while the professional track focuses on practical skills and concludes with a capstone project.
Graduate Certificates
Graduate Certificates
The College of Media & Communication at Texas Tech University offers multiple graduate certificate programs. Certificates can be taken as stand-alone programs or in addition to one of our master’s or doctorate programs.
Strategic Communication & Innovation
Strategic Communication & Innovation
This program offers full flexibility: students choose where and when to study, with asynchronous online coursework accessible anytime. You can start in any semester and customize your course load, working with the program director to fit your schedule.
Dual Degree M.A./MBA
Dual Degree M.A./MBA
The 54-hour MBA/MA in Mass Communication dual degree prepares students for leadership roles in media and communications industries. Completed in 2–3 years, the program combines business and communication expertise. Admission requires acceptance from both participating colleges.
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- Mass Communication
- Graduate Certificates
- Strategic Communication & Innovation
- Dual Degree M.A./ MBA
Empty on purpose.
Mass Communication
Thesis Track
Required Coursework:
- 3 hours of MCOM 5364 Research Methods
- 3 hours of MCOM 5366 Seminar in Mass Communication Theory
- 3 hours of MCOM 5374 Data Analysis
- 9 to 15 hours of College Elective Courses (course numbers and prefixes may vary; can be in ADV, CMI, COMS, JOUR, MCOM, or PR)*
- 6 hours of MCOM 6000 Thesis
*Students may take up to six hours of graduate coursework outside of the college in place of up to six hours of College Elective Courses.
Professional Track
Required Coursework:
- 3 hours of MCOM 5364 Research Methods
- 3 hours of MCOM 5366 Seminar in Mass Communication Theory
- 15 to 21 hours of College Elective Course (course numbers and prefixes may vary; can be in ADV, CMI, COMS, JOUR, MCOM, or PR)*
- 3 hours of MCOM 6350 Final Project**
View 6350 Final Project Details
*Students may take up to six hours of graduate coursework outside of the college in place of up to six hours of College Elective Courses with approval of graduate advisor.
Three hours of MCOM 5370 Internship credit is possible under the College Elective Course category with prior approval from the Associate Dean for Graduate Studies. This credit requires a minimum of 160 internship hours as well as weekly reports and a formal final evaluation paper.
**Students will complete an applied research project focusing on media and communication as a capstone project in their final semester. The 6350 project will be supervised by a graduate faculty member and requires students to orally present their project to the graduate faculty.
Graduate Certificates
The College of Media & Communication at Texas Tech University offers multiple graduate certificate programs. Certificates can be taken as stand-alone programs or in addition to one of our master’s or doctorate programs.
Our graduate certificates provide students the opportunity to increase their human capital in focused areas of communication. Students can expand their skillsets through the valuable application of innovative methods, theories, and research in various industries.
Our programs are exclusively online to meet the needs of our students, most of whom are communication professionals. Our students have busy work and personal lives – they demand access to a quality graduate program with the most flexible, convenient delivery method available.
Graduate Certificate in Advanced Digital and Social Media
Our 12-hour graduate certificate program in digital and social media introduces seasoned communication professionals to technology that is changing the face of communications in an ever-growing, global society.
Graduate Certificate in Sports Communication
Our 12-hour graduate certificate in Sports Communication is designed to provide students with coordinated, specialized courses featuring applied and experiential opportunities to learn about communication in sport organization contexts to prepare them for positions as strategic communicators.
Graduate Certificate in STEM Leadership Communication
Our 12-hour graduate certificate program in STEM Leadership Communication is designed for scientists, technicians, engineers, and health care professionals who seek to acquire the crucial communication mindsets and skill sets that will enable them to achieve leadership positions in their industries and organizations.
Strategic Communication & Innovation
Required Courses
- MCOM 5366 Seminar in Mass Communication Theory
- MCOM 5364 Research Methods
- MCOM 5310 Strategic Communication Planning & Writing
- MCOM 5312 Media Management, Entrepreneurship & Consulting
- MCOM 5314 Strategic Communication in a Global Environment
- MCOM 5316 Communication in Organizations
- MCOM 6350 Master’s Report Final Project (Applied Research Project)
Elective Courses (Choose 3)
- МСОМ 5318 Advanced Social Media Practice
- МСОМ 5321 Production of Digital Media Content
- MCM 5322 Multimedia Story Telling
- МСОМ 5324 Audience/Data Analysis & Reporting
- МСОМ 5334 Interpersonal Communication
- МСОМ 5332 Special Topics in Strategic Communication
Dual Degree M.A./ MBA
M.B.A. Required Courses: 24 credit hours
- ACCT 5301 – Financial and Managerial Accounting 3 Semester Credit Hours
- ISQS 5345 – Statistical Concepts for Business and Management 3 Semester Credit Hours
- MGT 5372 – Leadership and Ethics 3 Semester Credit Hours
- MGT 5391 – Strategic and Global Management 3 Semester Credit Hours
- ISQS 5331 – Information Technology and Operations Management 3 Semester Credit Hours
- FIN 5320 – Financial Management Concepts 3 Semester Credit Hours
- MKT 5360 – Marketing Concepts and Strategies 3 Semester Credit Hours
- MGT 5371 – Managing Organizational Behavior and Organizational Design 3 Semester Credit Hours
M.B.A. Elective Courses: 6 credit hours (choose 2)
- ISQS 5330 – Decision Theory and Business Analytics 3 Semester Credit Hours
- BECO 5310 – Economic Analysis for Business 3 Semester Credit Hours
- BLAW 5390 – Legal, Regulatory, and Ethical Environment of Business 3 Semester Credit Hours
- Mass Communication Required Courses: 9 credit hours
- MCOM 5364 – Research Methods 3 Semester Credit Hours
- MCOM 5366 – Seminar in Mass Communication Theory 3 Semester Credit Hours
- MCOM 6350 – Master’s Report 3 Semester Credit Hours
Mass Communication Elective Courses: 15 credit hours (choose 5)
- COMS 5314 – Professional Communication in Health, Science, and Technology 3 Semester Credit Hours
- MCOM 5312 – Media Management, Entrepreneurship and Consulting 3 Semester Credit Hours
- MCOM 5316 – Communication in Organizations 3 Semester Credit Hours / COMS 5304Communication in Organizations 3 Semester Credit Hours
- MCOM 5347 – Studies in International Communication 3 Semester Credit Hours
- MCOM 5370 – Internship in Mass Communication 3 Semester Credit Hours
- MCOM 5374 – Data Analysis 3 Semester Credit Hours
- MCOM 6310 – Contemporary Issues in Communication Technology 3 Semester Credit Hours
- MCOM 6315 – Integrated Communication Campaigns 3 Semester Credit Hours
- ADV/PR/CMI/JOUR 6315 – Special Topics 3 Semester Credit Hours (can be repeated twice)
- Other COMS/MCOM/ADV/CMI/JOUR 5000-level or above course with COMC Graduate Advisor approval
BUILT HERE, THRIVING EVERYWHERE.
The real measure of a program is what comes next – our alumni are leading teams, shaping industries, and making moves that matter. Explore how this program launched their journey and imagine where it could take you.
FLEXIBLE OPTIONS
ADMISSIONS &
FINANCIAL AID
You’ve got goals—we’ve got a clear path to help you reach them. From application requirements to funding opportunities, we break down exactly what you need to know to get started and make it doable. No guesswork, no fine print, just real support.
Rolling Admissions
GRE optional through 2026
FAFSA encouraged
Competitive assistantships and limited scholarships are available.
WHAT SETS US APART
Real Opportunities. Real People. Real Outcomes.
Graduate-Level Study Abroad
Travel. Learn. Earn credit.
Pro-Focused Final Projects
Finish with work that opens doors.
Industry Interaction
Connect with industry professionals and career-focused professors.
Supportive Community
Faculty who know you. Peers who push you.
REQUEST INFORMATION
When you request information, you’re not just filling out a form. You’re starting a conversation. Someone from our team will reach out to schedule a time to talk, walk you through your options, and help you figure out what path fits your goals best. We’re here to offer real guidance, not pressure. Just clear answers, thoughtful support, and a plan you can feel confident about.
