Who we are
Texas Tech University College of Media & Communication (CoMC) Graduate Studies.
Website: https://ttuma.com
What data we collect and why
Contact forms
We collect your name, email, phone, program of interest, and any other details you choose to share. We use this information to answer questions, assess program fit, and follow up with the material you requested.
Tracking tags
We use Google Analytics, Google Tag Manager, Meta Business Pixel, Microsoft Clarity, and similar tools. These tags gather anonymous usage details—pages viewed, clicks, time on page, and approximate location—to help us improve the site and measure our marketing.
Cookies
A cookie lets us recognize returning visitors and show relevant ads. Our cookies expire after one year.
Embedded media
Pages may contain videos, images, or social posts hosted elsewhere. Those host sites may collect their own data. Their privacy policies apply.
How we use your information
- Service: Respond to inquiries, process applications, and route messages to the right department.
- Analytics: Review aggregated, anonymous data to spot issues and improve content.
- Marketing: Deliver ads about our programs on Google, Meta, Microsoft, and similar platforms using hashed or anonymous identifiers—never plain personal details.
We do not sell your data.
Who we share information with
- Trusted vendors that handle email, analytics, advertising, and spam filtering.
- Other Texas Tech departments that need the data to serve you.
All vendors must protect your information under written agreements.
How long we keep it
- Form submissions stay in our secure database until you ask us to delete them.
- Analytics data follows each vendor’s retention rule (up to 26 months for Google Analytics).
- Cookies last one year unless you clear them sooner.
Your choices
- Review or delete: Email drew.brown@ttu.edu to request a deletion of your information.
- Opt-out of tracking: Use browser settings, ad-blockers, or the Google Analytics Opt-out add-on.
- Disable cookies: Block cookies in your browser, though some site features may stop working.
Security
We protect your data with encryption in transit, role-based access, and regular audits.
Questions or concerns
Email drew.brown@ttu.edu
We review this notice annually and update it when practices change.
Last updated: July 2, 2025